Decisions
Posted by Kristen Kowall on
I was out with a friend and was approached by Joe from The Fulfillment Lab. He inquired about how A Karat Company is coming along. I told him I was getting the run around and needed to find someone to fabricate my logo. Picking out jewelry and knowing what I want A Karat Company's inventory to look like is second nature. Making logo decisions are much more challenging. I started with an idea.
I started making choices along with my facebook friends and landed on this:
I really feel like it captured the essence of what A Karat Company stands for. It is playful, yet sophisticated, edgy, and modern.
Soon after making that selection, I was deterred yet again. My schedule became filled with baseball games, practices, and tournaments. Soon after that was over I took on a project helping someone with starting their own valet business. Over the next 2 months I plan to fully dedicate any spare time to A Karat Company and NOTHING else! I am excited to finally get my baby off of the ground!!!
I started making choices along with my facebook friends and landed on this:
I really feel like it captured the essence of what A Karat Company stands for. It is playful, yet sophisticated, edgy, and modern.
Soon after making that selection, I was deterred yet again. My schedule became filled with baseball games, practices, and tournaments. Soon after that was over I took on a project helping someone with starting their own valet business. Over the next 2 months I plan to fully dedicate any spare time to A Karat Company and NOTHING else! I am excited to finally get my baby off of the ground!!!